This is us
“Craftsmen are the backbone of society. That is why we must pay particular attention to these industrious and hard-working people. The work involves great effort, but the methods and products are impractical and long outdated. I can still remember my blistered, scuffed hands after drilling exploratory holes in dry walls or the countless 25 kg plaster sacks that I lugged up to the 3rd floor. That must change!
I want to develop sustainable products and processes that facilitate daily work. Value creation must stay in the craft sector to secure their existence. Electricians and electrical engineers should concentrate enthusiastically on their task. I have a vision to revolutionise the trade and I have been working on this with an incredible team for over 15 years.”
Thomas Wintersteiger | Managing Director
Everything is new, bright and shiny
Wernher-von-Braun was the pioneer of modern space travel. We see ourselves as pioneers of modern electrical installation. Very fitting, because the Primo headquarters has been located at Wernher-von-Braun Str. 2 in the tranquil village of Aschau am Inn since July 2020.
Why are we so enthusiastic? Since 2020 there is a showroom with an elegant glass front, the 1,200 sq. metre warehouse, a free health centre with gym, sauna and pool, the XL team player room for cooking, enjoying and relaxing, height-adjustable tables and much more.
In addition, in 2020 we released the updated version of two products: the Primo Thermo box and the Primo Membrane box with rotatable wings. There’s always something going on at our place.
We are dedicated to concrete plants
A modern concrete plant no longer sets components manually, but uses the Primo concept “Concrete Plant of the Future” for higher added value, mass production and minimisation of complaints. The secret is the combination of pallet magazine, laser and magnetic technology. No more inaccuracies or adhesive residues!
2017 – 2018
Big impact with little helpers!
How to release the drill core from the holesaw? And how do you fix a Concrete box to the back wall of the formwork? Since 2017, our answer has been: with the practical helpers from Primo!
The Bohr-Fixx with a holder for all holesaws from 35 mm is a holesaw adapter with a special function for ejecting the drill core – in seconds!
With the 40 cm long “Primo Nailer” covers or boxes can be nailed to the formwork even after the steel reinforcement has been installed.
Are you still plastering or are you already foaming?
Ridiculed by the industry, eyed sceptically by customers – Primo caused a stir in the electrical industry in 2016! Suddenly, flush mounting boxes should not be plastered but foamed in. Not possible? We say: yes it is and success proves us right!
Instead of lugging heavy plaster sacks, water buckets and agitators onto the building site, a can of Primo Thermo foam is used for the flush mounting installation – and it’s absolutely thermal bridge-free and airtight!! What does it look like? Are you still plastering or are you already foaming?
2012 – 2013
Let there be light!
So that Primo customers are no longer left in the dark, Herbert Wintersteiger is developing new Installation housings in different sizes. Especially in concrete construction, the housings are unbeatable due to the flexibility in the concrete processing process and the type of fastening as well as the fast but very precise installation.
When you need a little bit more
With the cavity wall Drilling template, we succeeded in 2010 in creating a practical aid for the quick milling out of several box recesses. The first hole is marked and milled out, then the box can be perfectly aligned with the help of the integrated spirit level and the fixing lever and moved as often as required.
No idea about sales, but a love of electrical installation
Without further ado, Thomas and Herbert load up the van with their self-built trade fair stand and three unique products in a suitcase, then they set off for the eltec in Nuremberg, their first trade fair as exhibitors. They set off without sales practice, without trained sales reps or an order block. They quickly realise that using time-saving products is much easier than selling them. But the audience is enthusiastic and the exhibition booth is full to the brim. We’ve made it, the two think, with no inkling that less than seven years later Primo’s turnover will increase by 800%.
Awards for innovative products
Countless sleepless nights in the company finally pay off two years later. Primo GmbH receives the “Federal Prize for Outstanding Innovative Services to Trade” for the Concrete wing box and the “Bavarian State Award” for the Multi box. For the first time in 16 years, the two awards are won by one company.
We want Primo for everyone!
The Wintersteigers realise that their own creations save time, money and nerves. They absolutely want to share this innovation and work facilitation with the entire industry! Things get serious on 19/05/2005: Primo GmbH is founded.
Fun fact: Primo as the company name was not just chosen because it stands for “the first”. First-class night clubs on Lake Garda may also have had something to do with it.
Fitting a round peg in a square hole!
During the installation of a Munich museum in fair-faced concrete, it becomes clear once again how impractical the common installation products and methods are. Small round boxes are to be attached to the steel mesh with large square openings. How does that work? Herbert and his team gather pieces of metal on the building site in order to attach the box where it should go. This has to change! However, the final implementation of the Concrete wing box was still five years away.
Searching for the previously set boxes with a hammer? Neither painters nor customers like that. Herbert begins with the development of a flush mounting box. Thanks to the cover latching system, the electrician can adapt it individually to the unevenness in the wall.
Necessity is the mother of invention
A large construction site with 250 apartments cost the installation company a lot of money in 1995! What happened? Due to the drywall construction work, they need exploratory drill holes to find the previously laid cables. This should never happen again! So our creative tinkerer Herbert develops the plunger, now known as the Cable holder. The 13 cm long plunger is glued to the first panelling, the cables are fixed and the drywall thus marked. The walls no longer become Swiss cheese, and sound and heat insulation are completely preserved! Herbert didn’t know yet, but this was the birth of the Primo motto: “from professionals for professionals”!
By the way, our Primo boss Thomas started his apprenticeship as an electrician that year, his head full of ideas (just as it is now).
The journey begins…
Herbert Wintersteiger ventures into self-employment and founds his electrical installation company “Elektro Wintersteiger” in picturesque Pürten. Did Herbert already know back then where the journey would lead?