ACHIEVE MORE TOGETHER
Our corporate values and our social commitment
Success obliges
Our Responsibility
For us, our success also means a great deal of corporate responsibility. Our values are the premise of our actions and drive us to actively do good for our fellow human beings. This includes our partners and employees internally, as well as externally, those who are not directly involved with the PRIMO as a company.
Selling brilliant products from a chic headquarters in beautiful Upper Bavaria, all together with fantastic partners – an absolute dream! For us, partners are our team members, our suppliers, our distributors, our service providers… essentially, our entire environment. Every little detail makes our partners so unique and special. And we appreciate each and every one of them for that!
Values that connect
Our commitment
How can we show this appreciation? We have six core values that guide our actions and must be second nature to every team member. These values are timeless, create a positive and supportive environment, and bond us together as a strong team.
RESPECT
Respect is the cornerstone of our corporate philosophy, because only in a respectful and appreciative environment can small ideas become great.
PASSION
With passion and love, a job becomes a calling. Because only when work is fun can we be successful.
PARTNERSHIP
Partnerships on equal terms create value-creating, long-term collaborations. We are partners and balance each other's strengths and weaknesses: within the team, with customers, suppliers, and service providers.
TEAM SPIRIT
Team spirit, because only together can we achieve our goals. Every employee is a key element in the company.
QUALITY
Quality at the highest level is our goal because we supply our customers with first-class products that make their everyday work easier.
INNOVATION
We achieve innovation through our courage to think outside the box, our ability to identify market needs, and our forward-looking approach.
Successful together
Our social commitment
Life presents us with daunting challenges. We are confronted with illness, job loss, or serious blows of fate. Without outside help, we would be lost. Now we have the opportunity and the means to provide concrete help.
It's a matter close to our hearts to support regional and national aid organizations through donations or sponsorships. This way, we can shed some light on the dark times of those affected. Because only together can we create a better future.
“We have to help each other, it’s a law of nature.”
Jean de la Fontaine
SV Aschau
With over 1250 members, the SV Aschau is the largest sports club in our local community. With significant, mostly volunteer commitment, the sports club makes an important contribution to local life, the well-being of its citizens, and youth development. Supporting this is a matter close to our hearts.
Balu
The shocking diagnosis of cancer hits the patient, but also their relatives, like a slap in the face. Children's Cancer Aid BALU stands for companionship, compassion, courage, and support. It brings all those affected together for shared outings and activities, sometimes even just to laugh and cry together.
Sterntaler Waldkraiburg
The Club Sterntaler Waldkraiburg supports socially disadvantaged families with children and young people through financial and in-kind donations. The association also offers targeted tutoring for children with learning difficulties. We want to ensure that all children, regardless of their family background, have equal opportunities for the future.
Addiction Help Germany
TheAddiction Help Germanyis a volunteer-run support organization that distributes donations to addiction prevention and aid projects. It is currently working on the "Get Out of Sugar Addiction" campaign, which aims to educate children and young people about addiction. The organization works with numerous partners, provides informational materials and organizes lectures on addiction prevention.
Kiga Fö Aschau eV
Spending quality time with the family during the cold season—where better than at the Christmas market? We work with the Aschau Kindergarten Support Association and annually donate the lighting for the Aschau market.
Municipality of Aschau
Our managing director, Thomas, is a true Aschau native and remains closely connected to his hometown. Therefore, it is no surprise that we at PRIMO are in regional projects such as the Holiday Program. The community participates - every year, we fly over beautiful Aschau with about 15 children. We think the community's initiative is fantastic and we support it wholeheartedly.
